14 Real Pitch Deck Examples, Slide by Slide: What Founders Published and What to Copy

Disclosure: NOXI publishes this page and appears in it only as one way to build a deck. The fourteen decks below belong to the companies and founders who published them. We describe them in our own words from their own pages and uploads, all opened on 9 November 2026, and reproduce none of their slides or images.

Most collections of pitch deck examples are galleries of slide images gathered from anywhere, often redrawn and rarely dated. This page keeps to decks that the company, a founder or the investor published, and to what those pages show: the slide order, what each slide claimed and, where the founder wrote it up, how investors reacted. Every number below comes from the deck or the founder's own post.

14 pitch deck examples, sorted so you can pick in ten seconds

Find your row, then jump to the numbers.

Key numbers

Six numbers from the decks and the founders' posts, read on 9 November 2026.

How we chose these 14 pitch deck examples

Three tests. The deck was published by the company, a founder or the investor it was pitched to, on their own blog, site or upload account. That page opened for us on 9 November 2026 and showed or described the slides. And we print only what it shows: the order, each slide's claim, the numbers and short quotes with the speaker's name.

That left some famous decks out. Carta's own Series D post refused our reader on 9 November 2026, and for the early Uber and Airbnb decks we could not open a page from the company, a founder or the investor that day. Nothing below was filled in from a gallery copy.

Which pitch deck example fits you: six quick routes

• If you have no revenue yet → copy Intercom's 8 slides, because its progress slide rests on a private beta and its ask names 18 months of runway [2].
• If you already have paying users → follow Buffer's order, which reaches traction at slide 5, the slide its founders built the pitch around [3] [4].
• If your product is open source or for developers → borrow Airbyte's velocity slide and appendix; its co-founder calls velocity possibly the most important slide [7] [13].
• If investors will dig into your numbers → prepare two decks like Equals: a short pitch deck for the story and a data deck for acquisition, retention and next year [12].
• If you are raising a later round → open with a thesis, as Reid Hoffman advises, and show last round's promises next to results [14].
• If you want the deck built from your own facts → use NOXI: keep the Presentation format, write your problem, product, traction, team and ask in one request, and export to PowerPoint, free to start with five documents a month [22].

Pitch deck slides order: Sequoia's ten sections, and where real decks differ

Sequoia's guide is the order most often quoted: ten sections, each with a line on what to say, opened on 9 November 2026 [21]. Our presentation examples page sets it beside two other published orders.

Pitch deck structure Sequoia publishes, with a real deck for each section

Sequoia asks you to start with the company's purpose: "define your company in a single declarative sentence" [21]. The table pairs each of its sections with one of the fourteen decks that shows it well.

Where the published decks move away from the order

The second slide is where the decks part ways, because each founder led with their strongest proof: the team at Intercom, a trend at Buffer, industry context at Airbyte, the mission at Mattermark, its own history at Moz, key numbers at Front's Series D [2] [4] [7] [10] [16] [20]. Reid Hoffman, looking back at LinkedIn's deck, says to open with the investment thesis in generally 3 to 8 bullet points [14]. Two more departures repeat: traction, which Sequoia's list has no section for, gets its own slide wherever there were numbers, and the longer decks end with an appendix shown only when a question calls for it [7] [13].

Seed pitch deck examples: six first decks

Seed decks are short because there is little to prove yet. These six show what founders put first.

1. Intercom's first pitch deck, late 2011: the team first, eight slides

Published: by co-founder Eoghan McCabe on Intercom's blog on 8 April 2016, with the eight slides on his own SlideShare upload [1] [2]. He wrote that the deck is from late 2011, when "raising $600,000 was a monumental task" [1]. Best for: a first raise before revenue.

1. Title, marked as a draft.
2. Team: four people with their roles, a design consultancy run for four years and two earlier products that were acquired.
3. Problem: customer relationships are hard for software-as-a-service companies, and existing tools and email are not built for them.
4. Solution: a simple install to browse customers, research one, message them inside the app and track a relationship metric.
5. Market: software-as-a-service providers first, cited on the slide from Forrester as "$21 billion market, $93 billion in 2016"; mobile and desktop app makers later.
6. Landscape: competitors grouped in five categories: social media tools, feedback and support, email campaigns, in-app messages and user analytics.
7. Progress: in development and testing since January, ready for a public beta, with private beta testers positive.
8. The ask: a $600k convertible note for 18 months of runway, toward product-market fit and profitability, with a further round planned in 12 to 18 months.

What it did well: one claim per slide, and an ask that says what the money buys and for how long.

2. Buffer's seed deck: 13 slides that reach traction at slide 5

Published: by co-founder Leo Widrich on Buffer's blog on 23 May 2013, with the full deck on Buffer's own SlideShare account [3] [4]. The post's title says half a million dollars; a passage it quotes from co-founder Joel Gascoigne says a $450k seed round from 18 investors, after trying to reach around 200 and meeting about 50 [3]. Best for: a seed round when you already have paying users.

1. Title.
2. The trend: social sharing as the most important trend, with two cited predictions.
3. A question: how do you use social to drive traffic?
4. The answer: queue your updates.
5. Traction: 800 paying users, a $150,000 annual revenue run rate, 97% margins, 55,000 users growing 40% a month and 1.5 million updates sent.
6. Milestones from the January 2011 launch onward.
7. Business model: freemium with a steady 2% converting to paid; 5% churn gives a lifetime value of $240, enough to pay up to $5 to acquire a free user.
8. The landscape and the effect of Buffering: daily sharing on Twitter and Facebook, and a cited headline on clicks.
9. A sharing standard: 6 integrations so far and talks with Reeder, Pocket and Feedly.
10. Competition: four groups of rivals, with Buffer's platform approach as the difference.
11. Team: the two founders, and Guy Kawasaki and Hiten Shah as advisors.
12. Contact.

Widrich calls traction the key slide for first-time founders and competition the second: they rewrote it because "the competition question (in our case) created the most friction" [3].

What it did well: three short slides of setup, then the numbers.

3. Canva's decks, 2011 to 2013: four versions and what each fixed

Published: by co-founder and CEO Melanie Perkins, writing in the first person for SmartCompany on 19 January 2018, with her decks embedded as designs she shared from Canva [5]. Best for: anyone on their fifth rewrite.

1. Fusion Books, 2011: in her words "pretty terrible" in retrospect. She did not yet know the norms of a pitch deck and had been told to include an exit slide.
2. Canvas Chef: a name she now calls dorky, with a visual metaphor taken too far, though she says the concept was already consistent with Canva.
3. April 2012: a straight-line revenue projection that she now calls absurd, because growth turned out exponential, not linear.
4. 2013: the version she says captured the vision: really long, but it answered many of investors' trickiest questions up front.

What it did well: each version fixed the weakest point of the one before it.

4. June's seed deck: five vertebrae before any slide

Published: by Enzo Avigo, CEO and co-founder, on June's blog on 27 October 2022, about the seed round raised after Y Combinator's W21 batch [6]. Best for: a first deck that has to stay short.

The post shows the deck's backbone rather than its slides: five "vertebrae", in this order: team, unique insight, problem, product, traction. Avigo calls them the 3 to 5 points investors should remember from every conversation. His advice: 6 to 8 slides in the main deck and the rest in an appendix; practise with people you trust; improve the deck between meetings by answering the objections you heard. One line sums it up: "Optimise for clarity of your ideas, not fancy slides" [6].

The deck itself was not in the text we could read, so only the backbone is described here.

What it did well: it decides what investors should repeat before any slide is made.

5. Airbyte's seed deck: raised with Accel in 13 days

Published: by John Lafleur, COO and co-founder, on Airbyte's blog on 22 March 2021 (updated 1 September 2026), slide by slide with his comments [7]. Airbyte's later post puts the seed at $5.2M, led by Accel [13]. Best for: an open-source or developer product.

1. Cover: brief, but it states the positioning.
2. Industry context: open-source alternatives often take over data infrastructure categories once commercial products mature.
3. Problem: from interviews with 45 customers of competing tools.
4. Our solution: an open-source ELT platform, aiming to be the open-source standard for ELT by the end of 2021.
5. How it addresses the problem: community connectors and pricing by features, not data volume.
6. Target market and go-to-market: data consumers through a UI, data engineers through an API.
7. Team: the founders' experience at LiveRamp building and maintaining connectors.
8. Velocity: work began in late July, a soft MVP launch in September with 6 connectors, 43 by the time of the pitch.
9. Roadmap: where the team expected to be by the next round.
10. The ask: meant to follow directly from the roadmap.
11. Appendix divider, then two growth metric slides, a competitive landscape and the existing investors, shown only when asked.

Lafleur is candid that the velocity slide still held placeholders for the number of companies and contributors. His summary: "Our deck was pretty standard, though some might consider it a bit short" [7].

What it did well: the ask reads as the next step of the roadmap, not a separate request.

6. Equals' seed deck: ten slides in three parts

Published: by Bobby Pinero on Equals' own newsletter on 26 June 2023, as a walkthrough of the deck that raised $6.6M; the team set out to raise $4M [8]. Best for: a two-person team with a product vision and little revenue.

1. Slide 1: not described in the post.
2. Slides 2 to 4, the problem: many symptoms condensed into two root causes, spreadsheets that are not connected to live data and that do not track how analyses come together, shown through real-life scenarios.
3. Slides 5 to 8, the product: the vision by comparison with successful software, the competitive landscape, how it answers both root causes, and an MVP roadmap.
4. Slides 9 and 10, the people: the two founders' experience, then an execution plan with team size, build time and a buffer for adoption.

Pinero's rule for the whole deck: "The key to raising a seed is to keep things unbelievably simple" [8].

What it did well: problem, product, people, and nothing else competing for attention.

Pitch deck examples, Series A: four decks built on numbers

At Series A the question changes from could this work to is it working, so measured progress moves to the centre.

7. Mattermark's Series A deck, September 2014: growth, then a dated goal

Published: by CEO and co-founder Danielle Morrill on Mattermark's blog on 29 December 2014, announcing a $6.5M Series A with Brad Feld of Foundry Group, with links to both her first and her final Series A decks on her SlideShare [9]. The final deck has 30 slides, dated September 2014 [10]. Best for: a data or B2B product with fast revenue growth.

1. Title, organising business information, and mission: answering questions about the companies you want to do business with.
2. Positioning: "Google for Business People".
3. Problem: no reliable way for professionals to get data-backed business intelligence; a newly bought CRM starts empty.
4. Three picture slides, then how market research changes: from Google plus a spreadsheet to data-driven answers.
5. Who needs it, in four waves, and the market opportunity in the verticals it already served.
6. Traction: $125K MRR and 377% CAGR, charted from July 2013 to September 2014.
7. The 2015 goal: $10M ARR, with the monthly growth rate it needs.
8. Revenue by use case: 54% from venture capital customers, with business development growing 2 to 3 times faster.
9. Core questions businesses ask and the data that answers them, then 500K+ companies tracked and a pace of 3M by September 2015.
10. Leadership team: a section slide, then one slide for each of six leaders.
11. Closing: a one-line sign-off, still dated September 2014.

What it did well: growth and the next goal come before the team, so the team slides answer who will reach it.

8. Front's Series A deck, 2016: what investors made of each slide

Published: by co-founder Mathilde Collin on Front's blog on 2 August 2016, about a $10M Series A that brought three term sheets about 10 days after the process began [11]. Best for: learning which slides worked from the other side of the table.

The post skips the slide order and reports something rarer: investors' reactions, slide by slide.

• Strong: capital efficiency. Collin had not expected it to matter, but "the fact that we spent less than our ARR was a very strong point" [11].
• Strong: land and expand. On average, customers spent 50% more after 12 months, net of churn.
• Weak: acquisition channels. Most traffic was organic, so investors could not see how it would scale.
• Weak: projections. There was no model of how the money raised would be spent.
• Missing: usage data. She says she should have shown average daily time in the app per user, daily and monthly active users and the trend in their ratio.
• Missing: the buyer. She had not found out who typically buys Front.

What it did well: a founder's honest after-action report, slide by slide.

9. Equals' Series A: a pitch deck and a data deck

Published: by Bobby Pinero on Equals' newsletter on 10 July 2023, about a $16M Series A led by Andreessen Horowitz, with both decks linked as PDFs [12]. Best for: a Series A where investors will dig into the numbers.

The pitch deck has three parts:

1. Problem: alternatives improved on spreadsheets, but none replaced their ubiquity, shown with real examples.
2. Product: what has been built, the traction, client quotes paired with logos and ARR, and a roadmap sequenced to show momentum.
3. People: why this team is placed to solve the problem, and the team investments planned.

The data deck has four:

1. Business overview: customer logo and revenue growth, tied to the business model.
2. Customer acquisition: funnel, conversion, active users and buyer personas.
3. Monetization and retention: net and gross dollar retention and logo retention cohorts.
4. The next year: the revenue path and the levers to reach it, with the assumptions explained.

Pinero's distinction: "Your pitch deck is a punchy story about your startup", while the data deck tells the same story in numbers [12].

What it did well: the story and the numbers each get room, so neither crowds the other.

10. Airbyte's Series A: two months after the seed, built on velocity

Published: by John Lafleur on Airbyte's blog on 8 June 2021: a $26M Series A led by Benchmark, two months after the $5.2M seed led by Accel, with the deck linked on SlideShare [13]. Best for: a fast second round where momentum is the argument.

1. Cover: Airbyte as the future of ETL, framed as EL(T).
2. Industry context: the only slide kept from the seed deck.
3. Problem: from the 45 customer interviews.
4. Our solution: open source, with pricing plans kept back.
5. Our product, two slides: a no-code UI for analysts, then an API and a planned CLI for engineers.
6. Our team: six from LiveRamp.
7. Our velocity: metrics as of 11 April, from the MVP to 60 connectors, which Lafleur calls "possibly the most important slide" [13].
8. Growth metrics: more users moving from a first sync to daily production use each week.
9. Our roadmap, then our ask, which follows from it.
10. Appendix: competitive landscape, four growth metric slides and existing investors.

What it did well: one slide carries the case and every other slide supports it.

Series B and later: four bigger decks

Later decks are longer: they prove the last round's money did what was promised.

11. LinkedIn's Series B deck, 2004, annotated by Reid Hoffman

Published: by co-founder Reid Hoffman on his own site, with notes on each slide; the page shows no date and refers to LinkedIn's tenth anniversary as recent, which places it in 2013 [14]. The deck pitched Greylock, where David Sze backed LinkedIn, in 2004. Best for: a later round built on a thesis.

1. Opening slides: what LinkedIn is, three revenue streams, the problem with directories, the core concept.
2. Slides 5 to 8, analogies: classifieds and eBay, PayPal, AltaVista and Google, Monster and LexisNexis.
3. Slide 9: the value a network creates.
4. Slides 10 and 11: what the Series A promised against what was done.
5. Slides 12 to 15: market leadership, the competitive landscape and customer logos, which he later calls a mistake for consumer internet.
6. Slide 16: what the $4.7MM Series A produced.
7. Slides 17 to 33: the revenue plan, comparables, mockups, customer quotes (he calls them overkill) and the path to operating profit.
8. Slide 34 onward: the team, investors and advisors, a wrap-up of what the Series A achieved behind the $10 million ask, and slide 37 repeating the thesis.
9. Appendix: five slides, omitted from the page.

His main advice is to open with the investment thesis, generally in 3 to 8 bullet points, and to "steer into your investors' objections" [14].

What it did well: two slides of promises kept made the case for trusting the next plan.

12. Moz's July 2011 deck: 36 slides, four of them on risks

Published: by co-founder Rand Fishkin, then CEO, in "Misadventures in VC Funding: The $24 Million Moz Almost Raised", dated 29 August 2011 in the page's own data and now on his SparkToro blog, with the 36-slide "SEOmoz Pitch Deck July 2011" on his SlideShare [15] [16]. He used it to pitch Ignition Partners, an existing investor, to join the next round; as the title says, that round did not close. Best for: a large raise where you need to name the risks yourself.

1. Title: "The Next Stage of Moz".
2. History and growth: 2011 expected as the first eight-figure revenue year, margins of 83%+.
3. How they got there: inbound marketing, and the mission.
4. Macro trends: organic sources drive 90%+ of traffic but drew about $5 billion of 2011 spend, against $31+ billion for paid.
5. Problems to solve, such as marketers checking 10+ tools a week, then the target market.
6. Where they are today: 2011 revenue estimated at $12 to $13 million, about 13,500 PRO subscribers, about 57% of free trials converting.
7. The planned round: $20 to $25 million, and the proposed board.
8. Business risks, one slide each: Google, a less open web, failing to adapt, and reputation.
9. Use of funds: a wider product and a hiring plan from 40 to 100 people.
10. Acquisitions, why Moz can win, and the close.

What it did well: divider slides make 36 slides easy to follow, and the risk section answers objections before anyone raises them.

13. Front's Series C deck: why the founder does it, then the proof

Published: by Mathilde Collin on Front's blog (the page is dated 24 February 2022), linking the 26-slide deck on her SlideShare; the deck's figures run to 2019 [17] [18]. Super-angels who are operators led the round rather than a fund, a structure Sequoia partner and board member Bryan Schreier suggested [17]. Best for: a mission-led company with strong usage numbers.

1. Title: "Work happier".
2. Why am I doing this: four slides on impact, belonging and the company, with an eNPS of 94.
3. The problem in three steps: business email is huge and growing; it is the biggest bottleneck for productivity; attempts to solve it outside email make it worse.
4. The answer: Front flips the email model.
5. The market: a 2x2 of jobs by reliance on email and need for workflow, and the quadrant switching to Front.
6. Proof: 5,500+ customers and 137% net dollar retention in 2019.
7. Go-to-market: growth by plan, the buyers named by role, repeatable sales motions.
8. Size: market sizes by segment and $5.5B of ARR potential on strong-fit use cases, then a larger quadrant of 500m users.
9. Usage: 72% of monthly users active daily, and 148 minutes in the app per user per day.
10. The end game: a platform for collaboration, then thank you.

Investors, her post says, liked the mission, the product opportunity, fast hiring, the market, steady revenue growth and the vision. On process: "setting a tight timeline always plays in your favor" [17].

What it did well: the founder's reason comes first, and every claim after it has a number.

14. Front's Series D deck, March 2022: eleven slides, key numbers second

Published: by Mathilde Collin on Front's blog on 30 June 2022, with the 11-slide deck dated March 2022 on Front's SlideShare [19] [20]. She picked seven investors from a list her CFO and existing investors recommended, and it took a little over five weeks from the first meeting to a signed term sheet; the post names Salesforce and Battery as new investors [19]. Best for: a growth round in a cautious market.

1. Title, March 2022.
2. Front in key numbers: ARR and 2022 growth left blank in the shared version; 130%+ net retention; teams of 2 to 6,000+; 75% DAU/MAU; a $13B revenue opportunity on core use cases.
3. Customers: 8,000.
4. What Front is: a customer communication hub that looks like an inbox.
5. Market opportunity: a first mover in high-stakes inbound, with no figures.
6. Customer results: four named customers, such as Pilot with 75% fewer SLA breaches.
7. Competitive positioning: against email and ticketing, with deals split 60% email and 40% ticketing.
8. Retention and growth: net new ARR up 120% year over year.
9. Vision: three steps toward a collaboration platform.
10. Team and capital efficiency: the executives, with spending figures left as placeholders.
11. Thank you.

Why so short: in an uncertain market Collin wanted investors' reaction fast. "I favored learning as quickly as possible" [19]. Investors asked about profitability and the Rule of 40.

What it did well: the numbers that matter most arrive on slide 2, and the blanks show that a deck can be shared without giving away revenue.

What pitch deck examples from successful startups have in common

From 2004 to 2023 and from seed to Series D, the fourteen share six habits.

1. The problem comes early, but rarely first. Slide 3 at Intercom and Airbyte, slides 2 to 4 at Equals, slide 4 at Mattermark [2] [7] [8] [10].
2. Traction gets its own slide whenever there is any. Buffer at slide 5, Mattermark at slide 11, Front's Series D at slide 2, Airbyte's velocity in both rounds [4] [10] [20] [13].
3. The ask is tied to something. Eighteen months of runway at Intercom, the roadmap at Airbyte, the Series A's results at LinkedIn, a hiring plan at Moz [2] [7] [14] [16].
4. The main deck is short and the rest waits in an appendix. June advises 6 to 8 slides; Airbyte keeps backup slides behind a divider, LinkedIn in a five-slide appendix; Equals moves the numbers into a second deck [6] [7] [14] [12].
5. Objections are answered on the slide. Buffer rewrote its competition slide; Moz gave each risk a slide; Hoffman says to steer into objections [3] [16] [14].
6. Clarity ahead of polish. Intercom's deck is marked as a draft, June asks for clear ideas over fancy slides, and Canva's founder, who builds design software, took the content through four versions [2] [6] [5].

Pitch deck examples for startups: a 10-slide outline built from the 14

Sequoia's order with the strongest move from the published decks added. Use it as a first draft, then move your strongest proof to slide 2. The figure fills it in for a fictional company.

1. Cover with one sentence on what the company does [21].
2. Problem from customer interviews, cut to one or two root causes [7] [8].
3. Solution, shown working, with the jobs it does [2].
4. Why now: the change that makes it possible today [16].
5. Traction or velocity, dated on the slide [4] [13].
6. Market, starting with the first customers you can reach [2].
7. Competition and alternatives, written to answer the question investors keep asking [3].
8. Business model: price, conversion and what a customer is worth [4].
9. Team, with what each person has done before [10].
10. The ask: the amount, the months of runway and the milestones it buys [2] [7].

Then an appendix divider with detailed metrics, a competitive grid and your existing investors. Once the round closes, the same numbers go into a monthly update; our investor update presentation template shows that format, and many investors also ask for a one-page summary like the ones in our executive summary examples.

A 6-slide version for a class or competition pitch

A class pitch has no round and a short slot. Keep six slides: problem, solution, customer, how it makes money, team, and the ask or what you would do next. One claim per slide, rehearsed with people you trust [2] [6]. For a subject, our presentation topics list has business ideas by grade, and how to structure a presentation covers timing.

What to check before you pitch

• Copy the order, not the slides. The decks, designs and logos belong to their owners; quote at most a short line with the founder's name.
• Give every number a source and a date. Airbyte dated its velocity metrics; do the same with yours, and mark projections as projections. Perkins's straight-line revenue line is the warning [13] [5].
• Decide what you will leave blank when you share. Front's public Series D deck leaves ARR blank and keeps spending figures as placeholders; Equals notes investors get raw data after the term sheet is signed [20] [12].
• Prepare the appendix before the meeting, as Airbyte did for growth metrics, competitors and investors [7].
• Rehearse, then revise between meetings. June's CEO tests the deck with trusted people first and fixes it after each objection [6].
• Make the charts readable. One chart per slide, a headline that says what it shows; our guide on how to present data has more.

Three ready requests to paste

Each names a published deck's structure, which gets you its order rather than a generic deck. Replace the text in brackets with your own facts.

Make it in NOXI: your pitch deck from your own facts in one request

NOXI's Presentation format builds a pitch deck in the usual order from one request with your own facts. The route follows our NOXI 2.0 launch article of 3 November 2026 [22]. If you are still choosing between AI tools, our ranked guide to the AI pitch deck generator options compares them; this page is about examples.

Frequently asked questions

What are good pitch deck examples to learn from?

Start with decks the founders published themselves: Intercom's 8-slide 2011 seed deck, Buffer's 13 slides, Airbyte's seed and Series A, Equals' pitch and data decks, Mattermark's Series A, Moz's 36 slides, LinkedIn's Series B annotated by Reid Hoffman, and Front's Series A, C and D. Study their order, not their design.

Where can I find pitch deck examples as a PDF?

Go to the company's own post. Equals links its Series A pitch deck and data deck as PDFs; Buffer, Intercom, Moz, Mattermark and Front put theirs on SlideShare from their own accounts; Canva's Melanie Perkins embedded hers as shared designs. Copies on gallery sites may be redrawn or incomplete, so check the original.

What is the usual pitch deck slides order?

Sequoia's guide lists ten sections: company purpose, problem, solution, why now, market potential, competition and alternatives, business model, team, financials and vision. Real decks move pieces forward: Intercom put its team on slide 2, Buffer reached traction at slide 5, and Front's Series D put key numbers on slide 2.

How many slides should a pitch deck have?

The published decks here run from 8 slides (Intercom, 2011) to 36 (Moz, 2011). June's CEO advises 6 to 8 slides for the main deck with the rest in an appendix, and Airbyte kept its seed deck to ten slides before an appendix divider. Fewer slides work when each makes a single claim.

What should a seed pitch deck include?

The seed decks here share a core: the team, the problem, the solution or product, early proof and the ask. Intercom's had exactly that, plus market, competitors and progress. June names five vertebrae: team, unique insight, problem, product and traction. Equals grouped its ten slides into problem, product and people.

How is a Series A pitch deck different from a seed deck?

Series A decks lead with measured progress. Airbyte's Series A kept only one slide from its seed deck and called its velocity slide possibly the most important. Equals added a separate data deck on acquisition, retention and next year's revenue path. Mattermark showed monthly revenue growth and a dated revenue goal before the team.

What is the Sequoia pitch deck structure?

Sequoia's Writing a Business Plan page lists ten sections in order: company purpose, problem, solution, why now, market potential, competition and alternatives, business model, team, financials and vision. It asks you to start by defining the company in a single declarative sentence. We opened the page on 9 November 2026.

Should I put real numbers in a pitch deck I share publicly?

That is your choice. Front's published Series D deck leaves ARR and 2022 growth blank while showing net retention and DAU/MAU, and keeps spending figures as placeholders. Equals notes that investors get raw data after the term sheet is signed. A public version can hold numbers back; the meeting version should not.

Why are famous decks like Uber's or Airbnb's not on this list?

We list a deck only when the company, a founder or the investor published it on a page that opened for us on 9 November 2026 and showed or described the slides. Many famous decks circulate as copies on gallery sites. Carta's own Series D post refused our reader that day, so it stays out too.

Can AI make a pitch deck from my own facts?

Yes, if the facts come from you. In NOXI, keep the Presentation format, write your problem, product, traction, team and ask in one request or attach your notes, and NOXI builds the deck in the usual order; then export to PowerPoint. Check every number before you send it, as with any tool.

Sources and method

How this page was made: every slide order, claim, number, date and quote comes from the company's, a founder's or the investor's own post or upload, opened signed out on 9 November 2026, with no cookie banner accepted, no form filled and nothing downloaded. Descriptions are our summaries; numbers are printed as the slides show them, and blanks are left blank. The common order comes from Sequoia's own page. Pantrybook, its founders and its figures are fictional.

• [1] Eoghan McCabe, 8 April 2016: the first pitch deck he used for Intercom, from late 2011, when raising $600,000 was a monumental task · Intercom, Intercom's first pitch deck.
• [2] The deck, uploaded by Eoghan McCabe: 8 slides (title marked draft, team, problem, solution, market with the Forrester figure, landscape in five categories, progress, the ask of a $600k convertible note for 18 months of runway) · SlideShare, Intercom's first pitch deck.
• [3] Leo Widrich, 23 May 2013: the title's half a million dollars; Joel Gascoigne's passage on a $450k seed round from 18 investors, around 200 contacted and about 50 met; traction and competition as the key slides · Buffer, The slide deck we used to raise half a million dollars.
• [4] The deck on Buffer's account: 13 slides, traction at slide 5 (800 paying users, $150,000 run rate, 97% margins, 55,000 users growing 40% a month, 1.5 million updates), business model at slide 7, competition at slide 11, team with advisors at slide 12 · SlideShare, Buffer seed round deck.
• [5] Melanie Perkins, co-founder and CEO of Canva, first person, 19 January 2018: the Fusion Books 2011, Canvas Chef, April 2012 and 2013 decks and her comments on each · SmartCompany, How startup unicorn Canva turned its first pitch deck into one that impressed investors.
• [6] Enzo Avigo, CEO and co-founder, 27 October 2022: five vertebrae (team, unique insight, problem, product, traction), 6 to 8 slides plus an appendix, rehearsal and revision advice · June, June Seed Deck.
• [7] John Lafleur, COO and co-founder, 22 March 2021, updated 1 September 2026: the seed deck slide by slide, 45 customer interviews, 6 then 43 connectors, placeholders on the velocity slide, the appendix · Airbyte, The Deck We Used to Raise Our Seed with Accel in 13 Days.
• [8] Bobby Pinero, 26 June 2023: slides 2 to 4 problem, 5 to 8 product, 9 to 10 people; set out to raise $4M · Equals, A walkthrough of our pitch deck that raised $6.6M.
• [9] Danielle Morrill, 29 December 2014: the $6.5M Series A with Brad Feld and Foundry Group; links to the first and final Series A decks · Mattermark, Announcing Mattermark's $6.5M Series A.
• [10] The final deck, uploaded by Danielle Morrill: 30 slides dated September 2014; $125K MRR and 377% CAGR, the $10M ARR goal for 2015, 54% of revenue from VC customers, 500K+ companies tracked, six leadership slides · SlideShare, Mattermark 2nd (Final) Series A Deck.
• [11] Mathilde Collin, 2 August 2016: $10M Series A, three term sheets about 10 days in; strong, weak and missing slides · Front, Inside Front's series A slide deck.
• [12] Bobby Pinero, 10 July 2023: $16M Series A led by Andreessen Horowitz; the pitch deck's three parts and the data deck's four; both linked as PDFs · Equals, Sharing the decks we used to raise a $16M Series A.
• [13] John Lafleur, 8 June 2021, updated 1 September 2026: $26M Series A led by Benchmark after a $5.2M seed led by Accel; the deck slide by slide; velocity as possibly the most important slide · Airbyte, How Airbyte Raised Its Series A Round 2 Months after Its Seed.
• [14] Reid Hoffman: the 2004 Series B deck pitched to Greylock with his notes on each slide; open with the thesis in generally 3 to 8 bullets; no date on the page, which refers to LinkedIn's tenth anniversary · Reid Hoffman, LinkedIn's Series B Pitch to Greylock.
• [15] Rand Fishkin, dated 29 August 2011 in the page data: the deck used to pitch Ignition Partners for the next round, and how that round fell apart · SparkToro, Misadventures in VC Funding: The $24 Million Moz Almost Raised.
• [16] The deck, uploaded by Rand Fishkin: 36 slides, "The Next Stage of Moz"; macro trends, 2011 metrics, the planned $20 to $25 million round, four risk slides, use of funds · SlideShare, SEOmoz Pitch Deck July 2011.
• [17] Mathilde Collin, page dated 24 February 2022: the round led by individual angels, what caught investors' interest, the tight-timeline advice · Front, Front Series C Deck.
• [18] The deck, uploaded by Mathilde Collin: 26 slides, "Work happier"; 5,500+ customers, 137% net dollar retention (2019), 72% of MAUs daily, 148 minutes a day · SlideShare, Front Series C Deck.
• [19] Mathilde Collin, 30 June 2022: a shorter deck in an uncertain market, seven investors picked, a little over five weeks to a signed term sheet, Salesforce and Battery named · Front, Front Series D deck.
• [20] The deck on Front's account: 11 slides dated March 2022; ARR left blank, 130%+ net retention, 75% DAU/MAU, $13B opportunity, 8,000 customers, 120% net new ARR growth · SlideShare, Front Series D investor deck.
• [21] Ten sections in order, from company purpose to vision; the purpose as a single declarative sentence · Sequoia Capital, Writing a Business Plan.
• [22] NOXI 2.0, 3 November 2026: 14 formats from one request, sketching before designing, more than ninety styles, editing by chat or by hand, PDF, PowerPoint and Word export, view links, free plan of five documents a month · NOXI 2.0 launch article.